Innovating in a mature company is hard.
That’s certainly not news to anyone who’s tried to do. It’s not the technology or the intricacies of business models that make it hard, it’s the real financial limitations of legacy products that still contribute and a process that has been ingrained for years. Clay Christiansen’s limitations on incumbents certainly applied at ALM. Technology or the laws of supply and demand don’t care about the internal workings of your company. When we sought to build a better platform for ALM’s readers, our advertisers a
Law.com does not use revolutionary technology to accomplish its goals. It uses the basic building blocks of the web to bring a fresh and modern experience to legal professionals – the kind of experience they have come to expect in their personal technology use. It’s fast, it’s clean and it just works. This new platform gives each of our readers the brands and news they need and expect. It exposes them to other content they value in a way that makes sense. It gives marketers access to communities of common i