Description: A Radical Intervention in Customer Experience Management and Design. Start leveraging the most under-utilised and powerful resource in business today.
Customer Empathy
Global performance reports show that current customer experience (CX) practices are failing organisations and their customers.
Two time author and leading authority on Customer Experience, Alex Allwood asks why, with so many organisations investing vast amounts of energy and effort into customer experience excellence, is there at best, only incremental gain?