I don’t take the literal approach by YELLING AT EVERYONE IN ALL CAPS. Have you ever looked at a page of text in all caps? After a while it’s like reading hieroglyphics. It’s not easy on the eyes and people tend to think you’re mad at them.
I do create articulate, professional, and clever copy that sets you apart from the competition. I want your copy to grab people’s attention – not like the belligerent guy yelling at the top of his lungs at a baseball game. More like the suave suit-and-tie guy who turns heads when he walks into a room.
I will produce copy that is clean, not cluttered. Brilliant, not boring. Standout, not standstill.