CTV Inventory
Connected Television Group
CTV Inventory
Connected Television Group
Description: Add Connected Television to your distribution mix.
In the shadow of COVID-19, changes in consumer behavior originally projected to occur over the course of a decade were condensed into 18-months. The pandemic drastically accelerated the adoption of Connected Television (CTV) platforms such as Roku and Apple TV, while cable and satellite providers lost subscribers by the tens of millions. Newly launched CTV networks are quickly moving to capture the very viewers conventional platforms are shedding. CTV networks don’t require legacy systems for distribution;
The success of even ‘hyper-segmented’ programming (when made available on CTV platforms) has demonstrated that niche video is an extraordinarily underserved market within every content category. Younger audiences expect to watch videos tailored to their individual interests, and they dislike slogging through a buffet of loosely associated content on a digital platform that’s attempting to be all things to all people, only to find a scant few minutes of video they really care about. Instead, they want on-dem
We build, launch, manage, and monetize enterprise-level CTV networks and channels for consumer brands, influencers, and national media properties. Our turnkey services ensure you stay focused on what you do best, while we take care of the rest.
CTV Inventory
Connected Television Group
CTV Inventory
Connected Television Group