Description: How to write a better brief. https://vimeo.com/913418870 Mastering creative brief skills saves you time, money...and headaches A creative brief is a good story well told.I’ve taught workshops for 20 years and wrote two critically acclaimed books on briefs.I’ll show you how to write briefs that inspire creative work that sells. Select brands that hired me:
Even 30-year veteran account planners get frustrated. They often go through multiple drafts before they’re satisfied. I know because they’ve told me as much.
I’ve been teaching creative-brief-writing workshops for 19 years. I’ve written two books on how to write creative briefs. I started blogging about briefs in 2008. In 2017 I joined the faculty of the world’s largest client-side marketing organization, the Association of National Advertisers . And since 2021, I’ve been co-hosting a weekly videocast called The Brief Bros . with an account planner who has 26 years under his belt. We love to talk about the nuts and bolts of brief writing.
You could say I know a thing or two about briefs and brief writing. I also know about the headaches everyone encounters when they sit down to write a brief.