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Description: Using video to develop effective, evidence-based modes of communication for translating complex, but important health messages about pandemics to both the general population and decision-makers.
Identify key scientific concepts about pandemics that the public health scientists and officials need to communicate. Review existing evidence on effective mass communication of pandemic information.
Explore development and communication strategies for effective science communication, and the artistic dimensions in filmmaking for the creation of effective science communication videos for the lay viewer.
Assess the effect of various communication modes in a series of large scale randomized experiments, coupling communication to comprehension, trust, intentions, and behaviour, exploring also sociodemographic variables.
Home | Jo Røislien