Emily West McMurray Emily was born and raised in Alaska and has always enjoyed the mountains and forests. She loves the snow, smelling exhaust from a snowmobile, eating, french kissing, witty humor, and people with potty mouths. At a young age, Emily’s dad said to her, “You are only as good as your gear.” And so it began.
After studying at the University of Colorado in Boulder, she graduated with a degree in Theatre. Soon after Emily found herself intrigued by yoga and apparel. She quickly learned the fit, feel, and function of high-quality fabrics and how nice an ass could look in a pair of pants. Emily went on to work for Catalyst, an agency in Boulder where she sold Mountain Hardwear and Montrail. After her tenure at Catalyst, teaming up with Steve Doolan and Fascomhar was a natural progression. Selling HOKA, Duckworth
Jon’s career in the outdoor industry began at a young age when his family moved to Utah. He was 10 years old when he stepped into a pair of skis and began his obsession with the mountains and moving through them. Jon’s first job was at a local shop in Salt Lake City called Wasatch Touring when he was in high school. “Everyone at Wasatch Touring heavily influenced me in many ways and set the trajectory for my professional life. Many of these folks are still in the industry and have become great mentors and f