ASPAC Consulting - Practical marketing advice & Implementation
Description: New and replacement content for effective communication in websites, Blogs, newsletters & other marketing tools
content writing (342) marketing tools (338) marketing communications (272) content development (191) effective communication (55) website copy (21) technical content wirters (1) works with existing websites (1) structured information (1) category expertise and credibility (1)
Many decades ago, David Ogilvy, the founder of advertising agency Ogilvy & Mather famously demanded of his creative team to "show me the reason why." We would argue that such a demand is as valid as ever, maybe more so. Especially on the Internet, you may only get a few seconds to convince the reader of the value of your message and much of this is related to effective content.
Does your current website meet this test?
Content is (or should be) information in an accessible and structured format that will convince the site users that what is offered is directly relevant to their needs.
ASPAC Consulting - Practical marketing advice & Implementation