dosbebes
Description: An exploratory of social media and consumer generated media. Focus on digital strategy, managing key influencers, customer service, defensive branding, and more.
digital (14742) social media (8819) blogs (1778) customer service (1529) consumer (645) influencers (445) cgm (93) brand advocacy (5) pete blackshaw
Charlene Li: Groundswell: Winning in a World Transformed by Social Technologies More important validation about the role of CGM and social media as it impacts business. Both writers very smart and experiences in the space. Will write more once I get through the entire book.
Gerald Zaltman: How Customers Think: Essential Insights into the Mind of the Market Gerald Zaltman doesn't write specifically about CGM, but his core themes about the unconscious drivers of brand affinity provide some critical clues and insights behind what's really going on among today's passionate and viral consumers. (*****)
Don Novello: The Lazlo Letters My dad was in advertising, and he would uncontrollably laugh while reading this book that. In many respects, Lazlo was the first "citizen's journalist" or blogger for that matter. His CGM was all about experiences with companies, brands, or VIPs. (*****)
dosbebes