Description: Download the AIM Institute white paper, Commercialize technology in 6 foolproof steps, by Dan Adams.
Does your company develop exciting new technology… and struggle to commercialize it? Follow these six steps, to 1) rapidly identify the best market(s) for your technology, 2) develop a product for the market based on known—not guessed—customer needs, and 3) halt work on dead-end projects quickly. With this approach you can create bigger, bolder technology with confidence you can turn it into a strong revenue stream.
Preview: Commercialize Technology
Perhaps your company’s engineers or scientists have developed some cool new technology. But can you commercialize it? And if you can, how long will it take to find the right market for it? If your company struggles to commercialize technology today, try these six steps.