The Chittle Times
Thoughts by Matt Chittle
Gartner has predicted CMOs will soon spend more on IT than their CIO counterparts. In a recent CMO Magazine article, Brian Fetherstonaugh Chairman and CEO of OgilvyOne Worldwide, predicted the emergence of a new type of c-suite executive to meet this challenge: The chief marketing technology officer (CMTO) also known as the chief marketing technologist. Similarly, McKinsey advocated the creation of a new position—marketing technology officer (MTO).