Description: Innovation. Culture. Business. Change.
The “Internet of things” (IoT) is becoming an increasingly growing topic of conversation both in the workplace and outside of it. It’s a concept that not only has the potential to impact how we live but also how we work. But what exactly is the “Internet of things” and what impact is it going to have on you, if any?
IoT promises to be the leading methodology to help us all get there. IoT is essentially the technology that can enable consumers to connect their services, products and devices together – helping them get a broader picture of their consumption behaviors and lifestyle choices. For brands, this data collection is crucial, something they have long craved but have never been given the permission to ‘own’. IoT will be powerful on both sides of the coin.
Google has invested heavily in their smart energy solution Nest . Nest aims to help consumers control and monitor their energy consumption from the touch of their phone, crucially putting the control back in to the consumer’s hands, literally and metaphorically, and out of the energy providers.