We all know that industry is moving faster all the time, but how has it changed since the 2008 financial crisis? Since 2008 we have governments attempting to step into the free market economy with the best of intentions, but often with devastating results. Just as we learned with conservation, preventing all forest fires set up the most destructive burns that destroyed the forest rather than simply scorch it.
Kinetic marketing is a recognition that in the present time, with so many new unexpected market drivers for both good and bad it is more important than ever before to be hyper-vigilant. It is critical that market data be gathered as often as possible, and never rely on market reports that are more than a year old.
In the semiconductor industry, WSTS monitors and reports monthly on the actual shipments of semiconductors. With a little intelligence, these reports can be used to track the industries into which they are sold. The process of gathering information regularly and creating the intelligence needed to use this data to predict the future is Kinetic Marketing.