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Professor of Marketing, College of Business California State University, Long Beach
This website highlights my scholarly and creative activities, teaching interests, and accomplishments. From a teaching perspective, my areas of expertise include Advertising, Consumer Behavior, and Marketing Research, along with the basic Principles of Marketing course. In addition to a program of research that deals with ad-based persuasion, emotion/affect, and human values, my research interests include structural equation models and methodological issues. Apart from work, my "passions" include art/graphi
Homer, Pamela Miles (2021), " When Sadness and Hope Work to Motivate Charitable Giving ," Journal of Business Research , 133 (September), 420-431. [ CSULB ScholarWorks Repository ]