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CAPILANO UNIVERSITY MARKETING ASSOCIATION NOW ACCEPTING APPLICANTS FOR THE 2023 | 2024 COLLEGIATE CASE TEAM Apply Now PRACTICE AREAS ABOUT CAPUMA The Capilano University Marketing Association (CAPUMA), formally known as the Marketing Association of Capilano Students (MACS), was founded in 2008 by a small group of business students. It has grown in members throughout the years and evolved into CAPUMA in December 2014. Becoming an official collegiate chapter with the American Marketing Association (AMA) .