bzamayo.com - Benjamin Mayo

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The Apple Vision Pro headset is wowing everyone who gets a chance to try it, with universally positive impressions being published from press who got to have the 30-minute demo experience. In those articles, I’ve noticed a common refrain that I don’t think is accurate. The presented idea is that whilst this particular model is arriving “early next year” as something too expensive for the ordinary person, Apple is already working on the second-generation non-Pro model, expected in 2025, and that will solve t

In short, I think that’s way too optimistic. The visionOS platform has long-term potential to be a mass consumer device, but we are talking long-term . The second-generation Apple Vision will be just as out of reach to most as the Vision Pro is today. With the Vision Pro at $3500, a stripped down cheaper model is still going to be very pricey. I’m anticipating somewhere around the $2000 mark. For comparison, that is around $1000 more than the most expensive Quest headset; Meta launched the Quest Pro as a $1

The Meta Quest Pro does not sell in volumes anywhere near levels that could be deemed ‘mass consumer’. Meta has sold tens of millions of units over its lifetime, but that stat is dominated by sales of the entry-level Quests, which retail under $500 — and mostly targets the semi-casual VR gaming market.

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