Search Briefonomics - You are what you read Menu About Contact Search Search for: Close search Close Menu About Contact Categories Economics Environment Science Society Technology Odor, Dive, Michelin, Starship, History, Biomass Post author By Post date December 13, 2021 Researchers at Firmenich established the primary chemical components of the aroma of sewage and then determined which odorant receptors they activate. Then they tested perfumery ingredients against these sewage-linked receptors. To their su
Among the more effective blockers were several lily-of-the-valley–type ingredients. Firmenich designed a fragrance around two of them. When mixed with latrine scent—the company concocted its own for testing purposes—the perfume kept its white floral aspect, while the sewage seemed to fade away. Bill Gates reported the finding on his blog. “I took a whiff of the future of sanitation,” he wrote, “and it smells pretty good.”
https://harpers.org/archive/2021/12/the-odor-of-things-solving-the-mysteries-of-scent/