briannosek.com - Brian Nosek | Center for Open Science

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We are a non-profit organization and international, collaborative network of researchers investigating implicit social cognition, or thoughts and feelings that are largely outside of conscious awareness and control. Project Implicit is the product of a team of scientists whose research produced new ways of understanding attitudes, stereotypes, and other hidden biases that influence perception, judgment, and action. Our researchers and collaborators translate that academic research into practical application

If you’d like to stay in touch with the Project Implicit Team and affiliated researchers, we invite you to sign up for our email list.

Implicit bias is an automatic reaction we have towards other people. These attitudes and stereotypes can negatively impact our understanding, actions, and decision-making. The idea that we can hold prejudices we don’t want or believe was quite radical when it was first introduced, and the fact that people may discriminate unintentionally continues to have implications for understanding disparities in so many aspects of society, including but not limited to health care, policing, and education, as well as or

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