Description: Demonstrates the importance of creating an effective key message, including tagline development and positioning statements for business owners and leaders, including small businesses.
tagline (12443) brand (6852) c-level (38) taglines (18) brian e. faulkner (2) communicate competitive advantage (1) key message (1) key messaging (1) positioning statement (1) writing for competitive advantage (1)
Communicate your competitive advantage clearly and compellingly: who you are, how you differ; why it matters & "What's in it for me?!"