breaking.in - BREAKING IN: Advertising

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Description: Read free excerpts from the book. BREAKING IN is an unfair advantage for anyone who wants to build a better portfolio and land their ideal creative job.

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Check out the work of Ryan Gerber .

What do you look for in a student or junior book?

In simple terms, I’m most interested in who you are as a person. Maybe you’re a bit crazy, but you see things that others don’t. Or you hate advertising but you feel like you can somehow fix it by working from inside the machine. Or maybe you’re neither of those things, but you’ve got impeccable taste and you’re a bit of an asshole. At the end of the day, I’m not hiring your book; I’m hiring the brain and the guts that crafted that thing. That’s what I’m after.

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