Description: Brilliant names delivered in a flash!
A few years ago, Heinz embarked on a journey to extend their Heinz condiment franchise. The concept was simple and straightforward: Let’s add some stuff to ketchup/mustard/mayo and see what happens!
The branding was straightforward too. It was a very simple 1 + 1 = 3 idea of branding, as evidenced by the photos above and below. Add two standards together and you get a new creation! What fun!
Heinz recently announced some new varieties of ketchup/sauce. They look like great products and I can’t wait to try them, but notice the simple and straightforward branding: