Promise - Deliver - Delight - at all stages of the Path to Advocacy
View more presentations from andrewweir . About Me Andrew Weir Andrew Weir is a director at ZenithOptimedia Worldwide. This is my personal blog where I share personal views, observations, ideas and opinions. View my complete profile Search Brand Experience To win with the consumer brand organisations need to rethink how they do business.
It is not just about important stuff like designing great advertising, having an elegant in-store presence, a helpful customer service or clever social marketing strategy. It’s about building an organisation that is capable of delivering winning brand experiences at every stage of the consumer journey. ....that I call the Path to Advocacy