Description: Brand Asset design, guidelines, and management
branding (15849) logo (10927) brand (6924) logo design (5341) identity (1768) corporate identity (1723) brand asset management (4) corporate identity guidelines (2)
Whether you manage a single brand with a few corporate identity images that you need to provide to your local paper for a pub-set ad, or you have numerous brand-name products with dozens of package photos, you need your brand assets to be current and easily available to trusted partners.
If you’ve been mailing cd roms or e-mailing brand identity graphics or using couriers to send scannable materials to a graphic designer, you’ve probably experienced the frustration of the wrong file format or poor presentation of expensive brand identity graphics.
You may have had additional expenses to pay for converting graphics from one format to another and had to live with the subtle variations that occur even when the artwork is created by an expert. A current object-oriented database of all your corporate identity materials stops the pain.