Description: ROCK Amazon rankings with custom book covers for Self-Publishing authors. I make affordable and unique designs for indies and small publishers.
By Susan Kendrick Write To Your Market, Inc.
(NOTE: We got a call from a doctor in Los Angeles who found this post and called us for emergency help with her subtitle. She and her agent had been working on her title and subtitle for months, but then realized they had left out significant key words. The challenge was how to include them without making the subtitle too long. She found this post (on our original blog) by searching "book subtitle tips," and we're glad she did. We did an on-the-spot consultation that resulted in a subtitle she is now taking
We all agree that a great title is important for any book and willingly give it the attention it deserves. For many, however, the subtitle is often an afterthought, something quickly thrown together before moving onto back cover marketing copy and book cover design. Please don't do this to your book. Your subtitle is not just some front-cover formatting slot to fill. It is a critical piece of marketing real estate for creating your brand and selling your book.