Description: Blow Your Own Horn! Personal Branding for Business Professionals provides strategies for building an online presence and gaining recognition in a crowded workplace or personal venture. The book includes self-promotion techniques, networking strategies, and tips for utilizing LinkedIn and other social media to develop a personal brand.
There’s an old saying that goes “the squeaky wheel… gets the grease.” The saying may have been true at one point in time but now…
The business world is a busy and crowded place. How can a business professional standout from the cacophony of others clambering for attention and recognition?
In this world of digital technology, a world where we are as close as 3° of separation to almost anybody in the world, many so-called technological gurus would have us believe we can easily create an on-line persona, a digital makeover if you will.