Description: Cattle Traceability Transparency
cattle traceability transparency (1)
The beef supply chain is complex. It is one of the few large industries in the world that is still unable to share critical production data. Producers are using modern technology to improve their cattle, but price discovery is still made using methods that are hundreds of years old. Feedlot buyers have limited access to verifiable data quantifying the key performance indicators necessary to make financially accurate buying decisions. Feeders end up paying the same price for the good cattle as they do for th
Cow-calf producers regularly fail to reach the largest possible buying audience for their cattle resulting in lower prices and imprecise matching of feeder cattle with the right feedlot based on the cattle's unique characteristics. Carcass data usually never makes it back to the cow-calf ranch even though this sector arguably contributes more to the quality of the final product than any other sector.
Consumers are demanding to know more about the food they eat. The entire industry wants to tell the world about its contributions to animal welfare, carbon reduction, and sustainability. The fragmented nature of the beef supply chain makes it impossible to tell that story.