Description: Billion Readers - Same Language Subtitling (SLS) fortifies formal school education aiding reading literacy. 60% ‘literates’ in India cannot read. Weak readers are an invisibilized population segment. Effortless and Cost-effective ways to bolster functional reading.
An estimated 600 million officially “literate” people are weak readers who need a lifelong path to reading practice and progress. Eye-tracking research suggests that SLS can help pave that path.
Turn on Subtitles is a campaign based out of the UK, urging broadcasters and streamers to switch on subtitles for Kids’ programming content. Proj. Brij Kothari of the Billion Readers fame, serves on the Academic Advisory Board of this UK-based campaign.
Simple, low cost solution that can be scaled globally as every culture resonates with watching songs in their own language.