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Native Ads, which match the form of other content on the enewsletter, are one of the most powerful lead generation tools. An example is an article written by a company to promote its expertise on a topic, or a success story showcasing its product or service. The article appears in the same form as other editorial content. First story and fourth story in the BIC Industry Connection enewsletter, unique landing page (advertiser supplies article, 500-2,500 words) with two banner ads, position on home page, soci
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