Amazon filed its 10-K report for 2016 late last week, and it adds a few bits of additional information which haven’t been in previous versions. Most notably, it provides a breakdown of revenue by similar product, which is the first real visibility we’ve had into Prime and certain other categories. It doesn’t report Prime directly, but there’s enough data here to provide some really interesting insights into the Prime program, how many members it has, how much revenue it generates, and how revenue is split b
First up, here’s the new breakdown. Revenue is split into five categories which, other than AWS, we haven’t seen broken out before:
Here’s what that revenue breakdown looks like in percentage terms over the last three years: