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The BEST is always Red
Remember the Brihanmumbai Electricity Supply and Transport (BEST) undertaking’s Volvo fleet? That’s right, those six diesel-powered, single-door Volvo buses that were always covered in advertisements, mostly seen on AS-4 or Fort Pheri?
A little backstory here. In 2010, BEST had signed a deal with a firm named Asian Concierge, who would purchase 50 Volvo B7RLE buses and provide them to BEST in lieu of advertising rights on the body of the buses for 10 years. The first two buses were inducted November 2010, four more joined shortly after and that was that. The remaining 44 buses, which were to join BEST’s fleet by March 2011 never arrived.