Brand Hatch: Marketing Strategy & Communications Consultancy
Description: BCOT® is an adaptable research tool to close the gap between survey results and behavioural outcomes
BCOT® is an adaptable research tool designed to close the gap in large survey research between attitudes/intent and subsequent projected and actual behaviour.
Ph.D created product that corrects core errors of large studies which induce social desirability bias and self-image projection.
The inherent problem commonly found in research topics on geo-political. socio-economic and ethical or luxury centric consumer behaviour.
Brand Hatch: Marketing Strategy & Communications Consultancy