Description: Bastiaan de Vries is an innovation and design firm that uses a human-centered, design-based approach to help organizations prosper in a 21st century business context...
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We master challenges creatively or strategically. We discover hidden opportunities in industrial design and brand design. By blending our multidisciplinary skills we design what clicks and sticks with people. With a vigorous eye for meaningful ideas and explorative curiosity to serve up fresh ideas, we use strategic human insights to champion creative concepts and drive design innovation.
What will your product landscape look like in 3-5 years? How will your product prosper in that landscape? We help companies tackle the inevitable business transformation in 21st century brands by rethinking and reshaping important brand touch points that matter to their customers or business, developing creative design concepts into tangible outcomes. We assist business in planning and executing their product development and brand-building across various markets.
Industrial designer Bastiaan de Vries has gained a vast working experience in various fields, working at notable design firms, as: Italdesign Giugiaro, FIAT Group (FCA), Bertone and Pininfarina. Because of the wide range of projects, varying from mass transit to consumer electronics, from medical to automotive, we are immersed in diverse future design landscapes. We understand these markets from the inside out.