Description: Barron Ernst shares career, product management, marketing, and growth advice. He focuses on examples from past roles at large and small startups.
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Thoughts on Product Management, Growth, and Other Topics
IMVU is known as the company that originated thinking around lean startup and CICD (Continuous Integration, Continuous Deployment). For me, the most formative element of working at IMVU was their data driven approach to all things product development.
While Intuit was known for a qualitative approach to interviewing customers, going to their homes to see how they solved problems, and leveraging those insights to build great product, IMVU was very much focused on rapid experimentation based on hypotheses backed with data (for reference, Eric Ries was a co-founder of IMVU and many of the lean startup principles originated at the company).