Description: B2B MarketView® is a free service that lets you calculate your market segment's "B2B Index"... a measure of "how B2B" your market is.
Does your B2B company serve many market segments? Each is very different from consumer goods markets… and from each other. Now you can see “how B2B” each market segment is by calculating its B2B Index. Just answer 17 questions for your 1-to-100 score. You’ll also receive advice on 15 different marketing/innovation tasks in a downloadable 16-page PDF report. All customized to your market. All confidential. All free.
Imagine you’re in a meeting when a colleague asks one of these questions:
Answering such questions without understanding the B2B nature of your market leads to costly mistakes. But you can use the B2B MarketView Diagnostic to avoid wasting time, money, and reputations on ill-chosen initiatives. Check out examples of the bad decisions you’ll be able to counsel against.