Description: Dan York on the intersection of PR/communication and the "social media" of blogs, podcasts, wikis, Twitter and more - and the way our conversations are changing...
marketing (36878) social media (8837) facebook (7698) pr (4049) twitter (2528) conversations (130) microblogging (31) dan york (6) danyork (5)
And that in particular in our attention-starved time, one way to potentially attract more attention to your news is to create a "wave" of stories associated with your news. Instead of simply a single story that appears as a tweet and is then missed... there may be six different stories from you from different points-of-view, plus an audio podcast, plus a video on YouTube... plus stories from other people about your news. It's a series of tweets and retweets that do get attention from people on Twitter (for
Posted on December 11, 2009 at 03:31 PM in Attention Wave , Marketing , PR , Social Media | Permalink | Comments (0)
Absolutely. The last part is the critical point to me. Packaging your initial content into an " Attention Wave " should just be the spark that ignites your campaign/launch/etc. The goal of that first package of content is to: tell your story from multiple points-of-view provide the resources to help others tell your story (ex. provide an embeddable video people can use) get as much initial visibility as possible But if there's no plan to continue the content creation, then your nice Attention Wave package o