Description: My name is Christine Dissing, I’m an Account Manager at Mindjumpers and have a masters in Marketing Communications Management from CBS in Copenhagen. I live in London and amongst many things I like to...
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American Express tells four great stories of celebrity struggle, and ultimate success, in these new spots from Oglivy & Mather, NY. The ads features queen of soul Aretha Franklin, sitcom star Mindy Kaling, GoPro founder Nick Woodman and restauranteur Natalie Young.
The spots first aired in edited form during Sunday’s Academy Awards on ABC and is worth sharing as great examples of well-executed storytelling. The only thing missing is a more direct “hero” role and position of the brand in the 4 stories. You get the sense that AmEx has made a difference during the struggles, but I think it would have been possible to tell a bit more about while still keeping the authenticity.
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