Description: Ashleigh O'Dea | Art Director and Design
Ashleigh O'Dea | Art Director and Design
Build awareness of the Jaguar brand and products to a millennial female consumer who's primarily media outlets are Instagram and Facebook.
The target audience Jaguar was seeking to connect with, had high engagement with content that pertained to horoscopes, quizzes and cultural moments. Utilizing this insight we created a social campaign based on associating Jaguar vehicles with the qualities of an astrological sign. After collaborating with mixed media artist Prince Láuder to produce original zodilogicol artwork we then created over 30 ad-unit variations. Launched the weeks leading up to Valentine's, we targeted users based on birth-month and