Description: Arielle Ray is a visual journalist and creative who specializes in art direction and motion graphics. She uses a combination of animation and design to tell stories and create experiences.
My name is Arielle Ray and I\u2019m a journalist, motion designer and all around news nerd. I use a mix of design, illustration and video editing to create informative videos.
I creative directed an ad campaign for Gofundme, featuring 8 collage-style animated videos about real people that used Gofundme to achieve their dreams. It was an inspiring project that I was involved in all aspects of, from the pitch to client, to video shoots to the creation of banner ads and social imagery. Click here to read a full breakdown of my process.
Because China season 3 won a people’s voice Webby award. Below is a 6 second promo. Click here for a deeper look into the visual philosophy.