Description: Andy Sternberg is a social & digital media executive and consultant based in Chicago.
insights from the digital future
Adding a subscriptions tab to profile pages would make YouTube more social, greatly improve Chromecast viewing and empower both users and creators while bolstering views. If it were easier for YouTube users to see what their friends were watching, it would make it easier — and more fun — to discover new programming and subscribe to more channels on YouTube, while empowering the personal profile/channel as a social platform.
“Google doesn’t get social media.” This sentiment’s been bandied about since the dawn of social in the mid-aughts. Google executive chairman of the board Eric Schmidt even admitted recently that his biggest regret as CEO was “not anticipating the rise of social…”