Corporate Communications Consulting by Andrew Tytla
This ad from McGraw-Hill is a classic from 1958, and I believe it’s still valid. Does your organization’s marketing answer these questions?
I’m a firm believer in advertising — properly researched and efficiently targeted toward the right audience — as part of a fully integrated approach. Your behavior in the marketplace — how you do business — and all your outreach methods and tactics need to be fully coordinated. Advertising, events, e-mails, public relations and Web sites — all need to work in union with your objectives. Every day, everywhere you do business.