I’m a UX writer at Figma , where I put words to buttons and make our software sound just a bit more human.
Feature introductions are tough — there’s just a lot to get across. Putting the value up front let us pique interest before getting into the nitty-gritty details.
When done right, little dashes of empathy can be delightful. The trick is to find places where the user's already having a moment, and be a part of it .