Monogic F&B Specialist Marketing - Monogic
Monogic F&B Specialist Marketing - Monogic
In recent years, there has been a noticeable shift of restaurants moving their marketing pounds back to the local level. After nearly a decade of increasing national ad campaigns, brands are refocusing on community-based marketing. There are several factors driving this change.
Restaurants can better attract Gen Z consumers by leveraging technology, designing shareable Instagrammable moments, and curating engaging experiences that go beyond just serving good food.
As restaurants face rising food costs, labor shortages, and thinner profit margins, many are finding that an overly extensive menu can actually hurt their business. While offering more options seems better for customers on the surface, a streamlined menu focused on your top-selling dishes can greatly improve operational efficiency and profitability.
Monogic F&B Specialist Marketing - Monogic
Monogic F&B Specialist Marketing - Monogic