Description: Candy-maker Mars this week showed it has a sweet tooth for dog food: It will spend $2.9 billion to acquire three upscale pet food brands from Proctor and Gamble -- Iams, Eukanuba and Natura. The move illustrates two trends: Americans are spending more on pet food, and they are willing to pay a premium for the kind of food they, themselves, would like to eat.
natura (799) dog food (721) mars (509) pet food (443) iams (42) eukanuba (35) mars petcare (2) proctor & gamble (1) packaged facts (1) marion nestle (1)
Mars is spending $2.9 billion to beef up its line of premium pet foods. Does Fido care? GK Hart/Vikki Hart/Getty Images April 10, 2014 — -- Candy-maker Mars this week showed it has a sweet tooth for dog food: It will spend $2.9 billion to acquire three upscale pet food brands from Proctor & Gamble -- Iams, Eukanuba and Natura.
The move illustrates two trends: Americans are spending more on pet food, and they are willing to pay a premium for the kind of food they, themselves, would like to eat.
P &G selling pet food brands to Mars for $2.9B