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Tip #1: Strategic Planning has many purposes, not just determining the "what" the company will do over 3 to 5 years but also setting the longer-term vision, integrating the expertise of key employees, communicating a vision that drives productivity, morale and excitement, and more.
Good Strategic Plans separate the also-ran companies, that go sideways for years, from the market leaders who others follow as they gain market share and grow.
1. Strategic Planning aligns management thinking, taps the entire brain trust of the company to create a clear vision and goals that enhance focus, growth, profitability, revenue and market share.