by Gustavo Pina Director of SITA Lab
Gus Pina is the Director of SITA Lab, the company’s strategic research and development arm. Created in 2008, SITA Lab explores new technology. It drives innovations for the air transport community, working independently and in partnership with others on pilot projects in robotics, big data, AI, wearable technology, and many others.
With 25 years in the IT industry, Gus has always been passionate about transforming business processes with emerging technologies. Prior to SITA, Gus spearheaded key roles in digital transformations across FedEx, Delta Air Lines, and Macy’s. We spoke to him to determine what drives SITA’s innovation roadmap.