Description: Read 15 AIM Institute client case stories… on New Product Blueprinting B2B VOC… LaunchStar® B2Bproduct launch… and Minesweeper® project de-risking.
Hundreds of Fortune 500 new-product teams have used AIM Institute training and software to…
Here’s a small sample of their stories. Unlike consumer goods—where new products become very public—most B2B suppliers prefer a “stealthier” approach to hide their tracks from competitors. To respect this, many specific details are disguised in these case stories. But the results and lessons learned are very real.
Quadrupling profits