Vinxi - Chasing the Action
(Steve Maxwell, Co-Editor of The Outer Line, takes a comprehensive look at the cycling media landscape – reviewing the myriad challenges of recent years, and suggesting five key factors for future success.)
Introduction : In 2019, The Outer Line published a detailed analysis of the pro cycling media marketplace, highlighting over-capacity and predicting an imminent consolidation and industry downsizing. At that time, we estimated that there might be some 50 viable cycling media entities – ranging all the way from large and well-established legacy print magazines and websites to small podcasters, YouTubers, video producers, and independent “labor of love” bloggers. Print magazine subscription rates were collaps
The challenges that confronted pro cycling media at that time reflected conditions in many other niche sports verticals, and many of those predictions have materialized. Change has happened faster than predicted, and niche sports media players have had to evolve quickly. Many traditional titles and familiar publishers are gone. Financial tightening and broader economic headwinds that began to develop in 2022 only intensified the pressure on media companies – triggering severe cutbacks and widespread lay-off
Vinxi - Chasing the Action