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Agency Auntie offers PR and communications agencies a fantastic resource in training and development to help attract industry-leading talent, aid retention and strengthen wider agency reputation.
Sometimes the ‘parents’ of an agency (the founder / MD and Board) can be a bit too close to the people they lead. And in those early days of parenthood, smaller or recently founded businesses may not have a leadership team to share the load of new business and agency development.
Hence the need for an Agency Auntie - someone with experience who sits just outside the immediate agency family but who is still close enough to care personally. This little bit of distance also gives a bigger picture view that is beneficial when planning development needs and troubleshooting problems objectively.