Description: Africa Intellectual Property
property (9902) information (7839) law (5216) ip (1723) intellectual (183)
Background:
Fire Logic has been in existence since 1994 and has developed a substantial reputation in its brand for fire protection and maintenance services. The dispute began in 2016 when the Logic Africa applied for a license using the name FIRELOGICS. This led to an exchange between the parties and Logic Group responded by stating that they were changing their name, but it never fully did so.
Logic Africa responded sometime later by taking down its website and opposing the applicant on the basis that a reputation could not be shown in the name and the no confusion was likely. It also claimed that the relief was then moot because of its name change in 2016.