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This piece appeared in Campaign Magazine UK one week after the riot at the Capitol in Washington DC
There is nothing ambiguous about the role the marketing and advertising industry has played in the radicalisation of US politics and the horrifying events of recent days. There is a clear line connecting adtech and radicalisation.
While it has been widely reported and acknowledged that social media has played a significant role in the schism in US society, there is a deeper, more nuanced truth behind the deterioration of our politics.